Cris Phillips-Georg
Writer & Consultant
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Autonomy
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Okay, now this was a seriously fun project. Autonomy was a cutting-edge web design company based in Denver (they've now gone defunct in pursuit of other projects). They created an amazing brand identity centered around a spy theme and asked me to create a tagline, a brand story, and supporting web content that leveraged that spy theme without being too campy. I was ALL for that challenge. Not even going to lie though: my first draft? Lame!! Totally campy. But it got me warmed up.
Then, we had a second meeting and everything clicked ... the tag line "Put a Bullet In Bland Design" popped right into my head and the rest of the content came just as easily. The really fun part of this project was getting to write the Agent bios for all of Autonomy's staff and consultants. In the end, I even got a code name, which was? ..."Lexicon"!!! (of course.)
PROJECT: Brand tagline, brand story, web content
Here's a fun photo from the Autonomy launch party. That's us, the Agents of Autonomy, "putting a bullet in bland design". (Clearly cocktails were involved here).
