In today’s dynamic world of Brand Marketing, you can’t expect wow-factor results that truly celebrate the uniqueness of your brand by replicating the same played out, lack-luster, going nowhere tactics that everyone else is using. Just say "NO!" to the same old-same old! Rise above the din of standard messaging blah-blah-blah by using clever words + bright ideas + real connection to tell your brand story in a fresh, compelling way.
Like it or not, someone out there is peddling a brand that promises almost exactly what you do. And that brand might be providing it cheaper and faster. So why should your target market pick you?
Customers no longer buy based on the product you are selling. Gone are the days of trite ideas, flashy features, and "but wait! there's more!!" benefits. What hooks customers on your product/services now, vs. your competitors', is how your brand makes them FEEL. Customers are wooed by the appeal of your brand story. And market loyalty is cultivated based on your brand’s ability to consistently provide connection to the feelings or reality (e.g. story) that your customers most want to experience.
How in the world do you deliver that? HINT: it takes a lot more than a cool logo, catchy tagline and succinct service statement. Brand impact is created by infusing your brand stroy with enough soul to resonate and captivate. it's about communicating who YOU are.
Are you ready to get real?
{ { BRAND CLARITY SESSIONS } }
Contact me for session rates.
The "Deep Why" Brand Vision Session: (2.5 hours)
In this first session we tunnel down to the core of why you are in business. Not just what you want to sell, but, rather: what you want to contribute! We get crystal clear on the heart of the story that fuels your brand. Then we get to know your target market: who they are, how they think, what they want vs. what they need, and how your brand can absolutely delight them.
The "Honest How" Brand Strategy Session (2.5 hours)
You're in business to do what you love, not to babysit your social media all day long. In this session, we take the brand story clarified in your "Deep Why" work and build an honest “how” around it: how to instantly start to implement AND how to realistically maintain your efforts to ensure you both reach and retain your target audience. Because, consistency is the key to fortifying your brand integrity. This session will leave you crystal clear on where to focus your relationship building and marketing money/energy, where to delay, and where to let go entirely and just relax.
Brand Clarity Implementation Package
Once creative + strategic ideation sessions are complete, you’ll want to get your clarified brand story live as quickly as possible. This package delivers you the content deliverables needed to confidently get your new brand story on its feet. Package includes: 1-page brand positioning statement, brand mission statement, brand “elevator pitch”, brand experience stewardship plan, and a content editorial calendar outline.
"The Real Deal" Rapid Clarity Session (2 days)
Looking to get real about your brand in real time? The Real Deal Rapid Clarity Session bundles both ideation sessions + the implementation package into one rapid fire brand revitalization experience. The full scope of work is completed in two back-to-back days. Day One we work through the "Deep Why" and "Honest How" ideation sessions. And on Day Two, I draft your customized brand implementation content. 48 hours to a more clearly focused brand identity + instant no-wait implementation. Ahh ... clarity: it's a beautiful thing!
{ { A LA CARTE CONSULTATION OPTIONS } }
Contact me for a la carte consult rates.
Brand Assessment Consult (75 min.)
Want to know exactly what message your brand is communicating? In this consult, I interact with your promised brand experience, share with you my takeaway observations, help you identify areas of disconnect, and provide a minimum of three instantly implementable solutions to strengthen your brand integrity.
Clever Words Consult (75 min.)
Is your brand content drafted but now you need a little heart and soul to make it pop? In this consult, I’ll review up to 3 elements of your brand collateral, identify where your brand message is strong, where it is weak, and provide a minimim of three suggestions for quick content tweaks that will get your brand story singing.
Bright Ideas Consult (75 min.)
Your brand story is solid (congrats on that!), but now you find yourself struggling with how to effectively reach and engage your target audience. In this consult, I’ll help you identify untapped customer engagement streams and provide you with a minimum of three easily implementable action steps to strengthen the bridge between your brand and your ideal audience right away.
Copywriting & Editing Services (by the hour)
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CURIOUS WHAT IT'S LIKE WORKING WITH ME?
A few words from my clients about the experience:
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“OMG!!! This was utterly and totally AMAZING, Cris. We both got chills reading the content you came back with!!!! You have done an amazing job listening to us and being aware of what brand we are trying to create. We could not be happier. Seriously, I had tears in my eyes! You truly understand our vision and helped develop it with your big picture thinking, attention to detail and thoroughness. And made it even stronger with your wit and freshness. Thank you SO very much. We are honored!”
Jennifer & Darrell Cunningham, Owners
Bikes, Beans & Bordeaux Café (B3 Café)
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“You have such strength in being able to clearly state the intricacies of a business, organization, or person (the boring stuff) while maintaining an insightful and ‘human’ tone and communication style. For example, you list stats and demographics about Page 15, and somehow are able to infuse an interesting personality into it. That’s a very unique skill from my perspective. I also appreciate your very calm and organized approach to tackling large projects. I always walk away from our business meetings feeling more focused on exactly what needs to be done. You are able to take on big projects and organize the pieces in an accessible way and easily communicate that to the others involved. And lastly, I have to say: your effin’ energy is the BEST thing about you (both personally and professionally!) You’re so full of love and passion, and that just makes anything you are “into” that much more exciting for the rest of us (even when it’s our OWN project)!”
Julia Young, Founder/Executive Director
Page 15: Youth Literacy Program
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“Cris, it is a delight working with you. You immediately understood the essence of the Snap! Orlando brand/project and immersed yourself into it until you totally owned it (in a good way). Your writing talent has helped us redefine our mission statement and site content with clarity, focus, and purpose. Then you did a fantastic job in spreading the word, not only by just promoting Snap!, but by helping us get editorial coverage, including the exceptional piece you wrote for Lifestyle, which got Snap! huge feedback. Last, but not least, you have been (and are) an asset in our Marketing and Development efforts, enabling us to be more structured, more targeted and ultimately stronger and more grounded for the coming years… Plus, you are just a joy to work with: lovable, adorable and ... schmart!”
Patrick Kahn, Founder/Producer
Snap! Orlando: Celebrate the Photograph
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“Cris, you are an f'ing mind reader. Option #3 is perfect! I really have to say again that I was super impressed with the fact that you sat down with us for an hour and somehow got inside our heads. The content now reads exactly like it would if we had actual writing skills of our own. You have a gift! We are very pleased with the work that you have done and are VERY excited about seeing the final product. Thank you!”
Sheila Cichra, co-owner
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Ready to get real with your brand message?
Click the "Contact" tab, give me a call and we'll get started!